Lemonade

Do you think this is a good thing?

Lemonade is an insurance company powered by machine learning and behavioral economics.  It's expanding operations to more states.  It's also a B-Corp, which means its profits go to non-profit orgs chosen by its "community," in this case, the insured.

One one hand the B-Corp is the kind of thing that can yank capitalism back from the brink of being pure evil.  But on the other hand, an algorithm deciding insurance rates?  Coverage decisions?  Claim payouts?

Where does the big data for that come from?  Facebook?  I have a lot of questions about something like this.