WHAT the HECK is he ON ABOUT?
The Game is a game that we are all playing. The object of The Game is not to remember that you are playing it. As soon as you regain awareness that you are playing The Game, you lose. Not permanently, though: re-lose the awareness that you are playing, and you are winning again. For as long as that lasts.
The website claims that this is the game "that broke game theory." I would try to figure out if that's really true, but I don't think I can take that much losing at one sitting.
By the way, it was today's XKCD that made me lose the game this time.
What will do it for you, next time?