G is for Alphabet

oogle announced yesterday that all of their non-core businesses will be moved to an umbrella company called Alphabet.  (Link takes you to Alphabet.com but that's a car leasing agency in the UK or something.)  The letter from Larry Page reads like an April Fool joke, I was checking the calendar.

The "core businesses" seem (from the press reports I can find) to include search, YouTube, Android and Chrome.  Apparently Google+ is one of those non-core businesses.  Rumors of its imminent demise may be about to come true.

BTW: Google also hasn't quite buttoned this up from a social media point of view.  Did it never occur to anyone to secure the @alphabet Twitter name before the announcement?   Read.