This guy has probably convinced me to do a top-bottom reset of how I handle it when someone says racist sh*.
Not that the people aren't racists -- quite the contrary. But it's not very useful and it's not very effective. Jay Smooth's strategy deflects the all-too-easy defense of racists: flat denial.
"You're a racist!" "No, I'm not!"
OK, smarty-pants, now where are you? You cannot prove a damn thing about what the person is, and you have nullified the value of the one thing you had - the racist thing the person said or did.
Short pithy version here....