Signal is at it again*. I’m really starting to love Moxie Marlinspike.

This is an ad that Signal bought on Instagram (owned by Facebook). In lieu of using the rich bouquet of data that Facebook presents to advertisers about the user, they just passed it along to the user.

The point was not lost on Facebook, who have banned Signal’s ads from the platform. It’s all pretty delicious.

Meanwhile: this.

Oh, yeah. One piece of advice. Get off Facebook.

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Earlier Signal fun here.