I have long been an advocate of aggressive ad-blocking, but even I did not think it would come to this.
Windows 10 is now delivering ads directly, without bothering with the browser middleman!
Thankfully I do not have to use Windows 10 anywhere, at home or at work. Not yet. But when I do, I am hoping uBlock Origin has caught up with this latest disgusting development.
Might be fun to try blocking it with pfBlocker on pfSense http://www.dslreports.com/forum/r30222844-Stop-Windows-10-From-Spying-On-You-36-DNS-Addresses-to-host-file~start=90
That WOULD be fun. But I’m glad not to have any test case here, to try.