Mattress!
Worst commercial ever… but think about this. Martin Luther King was martyred for the cause of civil rights. In 1986 we made his birthday (-ish) a national holiday, and it wasn’t very long before the SALES started popping up. Disgusting, right?
9/11 will soon enough also be the excuse for BIG SALES! 8AM DOORBUSTERS! These guys were only a little ahead of the curve. They are now closed indefinitely. But they have broken the ground for the next one.